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Evaluation in Public Diplomacy

public diplomacy
evaluation
2021

Efe Sevin and Kadir Jun Ayhan* (2021), “Evaluation in Public Diplomacy,” in Damien Spry (ed.) Communicating with Purpose and Value: ASEF Public Diplomacy Handbook (pp. 61-68), Asia-Europe Foundation

Authors
Affiliations

Efe Sevin

Towson University

Kadir Jun Ayhan

Ewha Womans University Graduate School of International Studies

Published

July 2021

In This Chapter

  • Public diplomacy evaluation begins with identifying the objectives it is designed to achieve to lay the foundation for foreign policy goals.

  • Output evaluation is the relatively easier first step to measure how actual products, activities, and messages are created as a result of public diplomacy projects.

  • Outcome evaluation helps measure whether public diplomacy activities contributed to producing the expected outcomes.

  • Changed perceptions and stronger relationships are connected to behavioural outcomes.

  • Logic models help connect public diplomacy projects’ input, output, outcome, and impact.

BibTeX citation

@incollection{sevin_evaluation_2021,
    location = {Singapore},
    title = {Evaluation in Public Diplomacy},
    url = {https://asef.org/publications/communicating-with-purpose-and-value/}
    pages = {61--68},
    booktitle = {Communicating with Purpose and Value: {ASEF} Public Diplomacy Handbook},
    publisher = {Asia-Europe Foundation ({ASEF})},
    author = {Sevin, Efe and Ayhan, Kadir Jun},
    editor = {Spry, Damien},
    date = {2021},
    note = {Type: Book Section},
}